With the initial buzz subsided, I’m glad to be back.

The absence wasn’t intentional. Just busy.

I feel product launches are performative. Meaning, at launch, it was more “hey world, watch me use Article” instead of actually just using it.

The pursuit of eyeballs and follows, instead of enjoying the process of writing. The thinking. The assembling. The refining.

With the buzz quieted, it’s easier to read Article posts now without feeling overwhelmed.

And with less external noise, it just feels better to write here again.

I’m not sure if that works with Article’s market plan, but I’m going to enjoy this while it lasts.