Every great product or company can be described in two words. There's a degree of determinism here - products that can be communicated in extremely simple terms, using as few words as possible, have a greater chance of being understood by the consumer. As I've gone through the maze of building, iterating, failing, and iterating again on solving consumer problems, I've come to appreciate the beautiful - albeit extremely difficult - art of being able to distill the story of a product into it's fundamental essence. It's amazing how some of the most transformative products and companies, most of which have extremely complex technological foundations, can still be described in just two words:

The "two-word test" has become an extremely valuable heuristic for me in learning how to build products that solve hard problems through simple, clear, yet powerful solutions.

If it can't be described in two words, it's too complex.