That’s where recruitment alpha lies.

One of the biggest lessons I learned from my first startup: the best hires aren’t drawn to a company because it raised $Xm from Brand Name VC.

Nor do they feel entitled because they worked at Startup Y that just raised $Xm.

The real gems are those who see the opportunity for what it truly is. Before the shiny fundraising announcement.

They bet on the mission, team and the potential.

Brand names don’t build companies. People with forward momentum do.

When you hire for heart, you’re bringing on someone who believes in the journey, not just the destination.