Right now, many people are returning to work and starting the year with objective planning meetings and exercises.

Tickets. Sprints. Points. Owners. Key results. Tracking sheets.

These things are not the work. These are abstractions between you and the work and things to power through.

The thing you ship – the app, the thing that customers use, the thing that's supposed to solve the problem, the thing that does the thing, and whether or not it works, whether it's getting better or worse, whether it's solving the problems it needs to or not, whether people are using it or not – is the most important thing.

As you start 2025 and set down goals, keep focus on what really matters: the app is the work.

𝕏: j_ckley