Sell speed
The Race for Time in the Age of Abundance
We're entering an era where the fundamental constraints of business are inverting. As AI commoditizes creation and energy becomes more abundant through solar and nuclear advances, we're witnessing a profound shift: from a world of resource scarcity to one of temporal scarcity. The only currency that matters is speed.
This isn't about being fast for its own sake. It's about a deeper truth: in markets where building becomes trivial, being first becomes everything.
The Winner-Take-All Acceleration
Consider the evidence hiding in plain sight:
ChatGPT reached 100 million users faster than any product in history. Despite Anthropic shipping equivalent models, OpenAI's first-mover advantage translates to order-of-magnitude differences in revenue. The technical moat? Negligible. The temporal moat? Insurmountable.
Pump.fun wasn't the first token launcher, but it was the first to nail the meme coin meta. Every subsequent competitor, regardless of superior features, fights for scraps. The network effects didn't accumulate because of technical superiority—they accumulated because of temporal priority.
The pattern repeats: the first remittance company to fully embrace stablecoins will likely capture the entire global demand for digital dollars. Not the best. The first.
The New Acquisition Logic
This temporal dynamic is rewriting M&A playbooks. Traditional acquisition logic asked: "What capabilities are we buying?" The new logic asks: "How much time are we buying?"
OpenAI's Windsurf acquisition puzzled observers. Why buy a code editor when OpenAI could build one internally? The answer: even if they could build it—and they certainly could—those 3-6 months represent a market permanently lost. In winner-take-all dynamics, you can't afford to be second.
Stripe's Bridge acquisition at ~50x ARR makes no sense through traditional lenses. Stripe has the licenses, the infrastructure, the stablecoin operations. What they didn't have was time. Bridge wasn't selling technology—it was selling velocity.
The Privy acquisition follows the same pattern. Dozens of companies were building wallets, including Bridge which Stripe already owned. But they hadn't launched yet, didn't have all the features they needed. Privy was a company that already had what they needed. The premium wasn't for code or team—it was for temporal position.
From Building Moats to Building Rockets
The strategic implications are profound. Traditional business strategy obsessed over defensibility: How do we build moats? How do we create switching costs? How do we lock in customers?
These questions are becoming less relevant. In a world where AI can replicate any feature in days and capital is abundant, sustainable moats are becoming increasingly rare. The only defensible position is being so far ahead that competitors are solving yesterday's problems.
Selling Time, Not Features
This shift fundamentally changes how we think about value creation and capture:
B2B Sales transforms from "what can you build for me?" to "how much time can you save me?" The companies winning aren't selling features—they're selling shortcuts to market leadership.
Consumer Products follow the same logic. The apps that win aren't the ones with the most features, but the ones that compress time most effectively. Save me time finding a date. Save me time ordering food. Save me time making decisions.
Pricing Power correlates directly with time saved. In a world of increasing abundance, the willingness to pay concentrates entirely on the one remaining scarcity: human lifetime.
The Implications
If this thesis is correct—and the evidence suggests it is—several conclusions follow:
Speed premiums will only increase. As building becomes easier, being first becomes harder and therefore more valuable.
Traditional competitive advantages erode. Network effects, switching costs, and technical moats all assume a world where time isn't the dominant constraint.
Corporate strategy must reorganize around velocity. The question isn't "what should we build?" but "what prevents us from shipping today?"
Market timing becomes market creating. Being early is indistinguishable from being wrong, but being first is indistinguishable from being right.
The Only Race That Matters
We're witnessing the emergence of a new economic law: in the limit of infinite resources and capabilities, all value accrues to speed. Not the speed of execution, but the speed of market capture. Not how fast you can run, but how quickly you can claim territory.
The companies that understand this aren't trying to build sustainable businesses in the traditional sense. They're trying to win races. Because in a world where anyone can build anything, the only competitive advantage is having already built it.
The future belongs not to those who build the best products, but to those who build them first. In the age of abundance, time is the only scarcity. And scarcity, as we've always known, is where value lives.
What are you selling? In the end, you're selling speed. You're selling time. You're selling the ability to be first.